Charlotte Palermino has at all times been a champion for transparency, particularly within the magnificence area. In actual fact, it's a part of the rationale why she was set on creating her model, Dieux. "I used to be bored with how I used to be being marketed to," Palermino tells MarthaStewart.com. "Increasingly manufacturers had been centered on tendencies and never science. On prime of that, firms began to throw in fear-based promoting for good measure."
Palermino wished to present magnificence lovers a clear slate; she envisioned a model with an ethos rooted in clear communication and data and manufacturing transparency. To carry Dieux to life, she partnered with Marta Freedman, who serves as co-founder and artistic director, and Joyce de Lemos, a beauty chemist and former formulator for mass skincare manufacturers like Vichy, La Roche-Posay, and Skinceuticals; de Lemos serves as co-founder and head of product.
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Credit score: Courtesy of Dieux
You've most likely seen Dieux in your Instagram feed. The model launched final 12 months with its now-cult product, the Endlessly Eye Masks ($25, dieuxskin.com), a reusable silicone patch that works with the attention lotions you already personal and lasts, properly, without end. Dieux's web site notes that the teal slivers' brand will start to fade on the one-year mark with every day use—how's that for transparency? But it surely goes deeper, says Palermino. "I don't like utilizing language that’s deliberately deceptive," she provides. "For instance, sustainability. It's vital to not use language like 'zero waste,' as a result of you’ve got a product. Positive, you could be shopping for carbon to offset it, however you're nonetheless making waste."
Transparency within the magnificence trade, she says, is difficult, and sometimes differs from model to model. For Palermino, nevertheless, it comes all the way down to leveling with customers—she by no means pretends to know all of it. Creating Dieux, researching new substances, assembly challenges and cultural calls for surrounding sustainability, and dissecting all of these complicated advertising and marketing claims have taught Palermino simply how a lot work there may be to be completed, particularly on the subject of accountability. "We’re a small model," she explains. "Our purpose is to push and do extra with each launch."
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Credit score: Courtesy of Dieux
Dieux's newest (and arguably best) is the Deliverance Soothing Trinity Serum ($69, dieuxskin.com). It's made with substances like niacinamide, white lily extract, and white tea, however what units this serum other than the remaining is its three-pronged cannabinoid complicated, which consists of CBD, CBG, and CBN. Collectively, they cut back irritation and soothe irritation. "Serums are supposed to ship actives," Palermino says. "When Joyce was describing one of the simplest ways to ship cannabinoids it was clear it needed to be one thing that absorbed and performed properly with different substances—a serum greatest achieved this."
Palermino is acutely conscious that CBD is the wonder buzzword of the day and age, and hopes to banish any misconceptions round its use in skincare. "We need to deal with this ingredient much less like a development and extra just like the promising ingredient it’s: It's an unimaginable pores and skin soother that’s secure via encapsulation," she explains. Paired with the components's different hero substances, the cannabinoid complicated turns into a strong antioxidant that delivers clean, clear pores and skin. It's no surprise that it offered out quick (join the waitlist to keep away from lacking the following launch).
Her 168,000 Instagram followers additionally know they will belief her with their pores and skin, and that's seemingly as a result of she doesn't declare that her merchandise, or any components for that matter, will work for everybody. Many additionally credit score her for introducing them to the "moisture sandwich," (a time period she doesn't declare to have coined, however as a substitute believes she discovered on Reddit). The strategy entails layering merchandise to cut back water loss, and results in an enviable glow. "I discovered in esthetician college that you need to begin with hydration and work your solution to richer textures," she says. "For me, somebody with very dry pores and skin, this translated to beginning with face sprays, then including water-based serums and moisturizers, and ending with one thing very occlusive, like Vaseline, to take care of New York winters."
She provides that she's skilled perioral dermatitis and rosacea, and that replenishing pores and skin and preserving it hydrated is her prime precedence. She prefers gentler resurfacing substances, like niacinamide and peptides, to retinol (although she does get pleasure from retinol) and slathers on sunscreens with new filters discovered exterior the US. "Not everybody is aware of this, however the FDA has been sitting on extra superior and stylish sunscreen filters which might be present in Australia, Brazil, and Asia," she notes.
Her definition of magnificence has additionally modified through the years—and now she focuses on feeling good. "Magnificence to me is consciousness, understanding, and feeling like I'm taken care of," she displays. "I used to freak out over a rash (one thing my pores and skin is vulnerable to), imperfections, and the start of wrinkles. I'm solely 34. I'm not even midway via this life and I can't be afraid of the factor I needs to be doing, which resides." As for one of the best piece of magnificence recommendation she's ever acquired? It's all about simplicity and—you guessed it—moisture. "Much less is extra," she says. "And dampen your face barely earlier than you moisturize."
